March 16, 2018
By Michael Gottlieb


It started with an adorable idea.

When Bill’s daughter Kathy stumbled across a pattern for a crochet mermaid tail, she knew it was the perfect baby shower gift for her dear friend. But when she posted the results on Facebook, she didn’t expect to “go viral” amongst her friends.

Soon Kathy had more orders than she knew what to do with. She was working with her hands and showcasing her creativity. Kathy was thrilled. Soon she needed a storefront to ramp up her side hustle into a viable business.

A kiosk at the mall would be perfect for Kathy. Bill agreed to act as a silent partner to give his daughter the leg up she needed to get started in business. He signed the lease without thinking twice. Kathy’s MerTales Inc was set up and ready to roll.


Closed for Business

But when competition got fierce, Kathy was forced to close her business. Sadly, she couldn’t find a replacement tenant to take her kiosk and as she had run out of money, she stopped paying rent. 

Shortly thereafter, Bill got a bill from the landlord for all of the rent that would have come due for the balance of the lease term.


Why it Matters, The Momentum Law Group Perspective

Negotiating a lease is a critical part of setting up your brick and mortar shop. They are one of the more complex legal documents that you can encounter. Although landlords may want you to think that the documents are standard, there is a lot of room for negotiations.

Many landlords will require a personal guaranty from the principal of the tenant.  If the principal doesn’t have sufficiently strong financials, they may require additional security (such as an additional guarantor).

When Bill gave a personal guarantee, he opened himself up to liability in the event of Kathy’s default under the lease. At a minimum, Bill should have tried to limit the guarantee (by having it sunset or including a cap).


Retail space rental is a big expense for a small company.

It gets even more so if you don’t understand the hidden costs and/or restrictions that are “standard” in many leases. The landlord definitely has the advantage. If you need help negotiating retail lease, reach out to us for support. We’ve got your back.

Tell us your trials and triumphs negotiating a lease on LinkedIn or Facebook. We’d love to share your cautionary tale with our clients.


Blog Posts from Uh-Oh Enterprises are cautionary tales from Momentum Law Group. Bill Wiseacre and his family are fictional characters representing real life situations that keep entreperneuers like Bill from reaching full potential. #donotbelikeBill

Now accepting friend requests! Connect with our reluctant hero Bill Wiseacre on Facebook and get a ringside seat as he fumbles through entrepreneurial adventures without a roadmap.








Things at Uh-Oh Enterprises just got real. Bill Wiseacre landed his first big fish client, one he has been dreaming READ MORE
We’re proud to work with political PR powerhouse FP1 Strategies. They are one of our favorite clients, due in no READ MORE
It started with an adorable idea. When Bill’s daughter Kathy stumbled across a pattern for a crochet mermaid tail, she READ MORE
It’s an honor working with Stephanie and Denise at Contemporary Watercrafters. “It’s clear you have a customer first culture,” boasts READ MORE
Michael has supported my company for several years now and I have come to rely on his advice in many aspects of my business. Michael's approach is consistent – he has always taken the time to listen to our needs first, discussed options/approaches second, then (and only then) provided his advice. Matt McKelvey President, The McKelvey Group


Contact Us

We've moved! Our new address:

9211 Corporate Boulevard
Suite 350
Rockville, MD 20850

301 658 2205 / F: 301 658 2114

Interested in a career at Momentum Law Group?

Check out the openings on our Careers Page


* - Indicates a required field